The Internet is rapidly evolving into a new platform, commonly referred to as Web 2.0. Web 2.0 refers to the second generation of web development and web design that facilitates information sharing, interoperability, user-centered design and collaboration on the World Wide Web. This newest online revolution centers on dynamically driven content and offers entirely new avenues of end-user possibilities. It is archaic to think that a business can put up a static brochure website and expect that the customers will come pouring in via search engines such as Google, or that a static site can be easily monetized. What are the advantages the new Web 2.0 Internet is offering and how can Ink Refuge help you?

CONTENT MANAGEMENT SYSTEMS (CMS)
A content management system is a software application used to create, edit, manage, search and publish on your website. Next to website structure, relevant and current content is one of the single most important things a search engine looks for when providing results. Without a CMS, it is costly and difficult to make sure that your content is fresh and current.

When doing SEO on an ongoing basis, it's important to be able to edit certain characteristics of each page on your site in order to include your target keyword phrases:
Page title
URL
Headings
Link text
Meta keywords
Meta Description
Caputa, Pete "Website Redesign: Important SEO Considerations for Your Content Management System."
HubSpot, 2008. Santa Ana. 12 Aug 2009.

What Ink Refuge offers: Offering extremely user-friendly applications, our custom Gorilla Tools CMS allows you to control and update these important website characteristics and many others with the click of mouse.

DYNAMIC CONTENT
Dynamic sites are those where the content and design live separately. The content lives in a database that is placed on a webpage only when needed or asked. Dynamic content responds to requests for data that are customized for each individual user. Contrast with "static content," which returns the same data to all users.

What Ink Refuge offers: Ink Refuge's CMS processes dynamic content using Web Services. A Web Service is a software system designed to support interoperable machine-to-machine interaction over a network. You can use these networks to update your website in real time. In addition, the features that are provided on your website such as; reservation systems, shopping and online ordering immediately make your website extremely functional and profitable.

VIDEO
The birth of Web 2.0 has facilitated the boom of online video, and viral video marketing, which is now the focal point for many of the internet's largest websites. Using video on your website can also help bring your website up to date with the Web 2.0 era which is one thing that many active websites are still lacking.

What Ink Refuge offers: Don't just say it with words. Don't just show it in an image. Make sure your customer gets the point with live-action video! Using Gorilla Tools, easily self-integrate videos directly to your website using media sites such as Youtube.com and Meatcafe.com. Or have us formally imbed them into your website.