SOCIAL MEDIA OPTIMIZATION
What is Social Media Optimization?
Websites such as Facebook and Twitter are leading the pack in the revolution of Social Networking. Facebook has known to out-traffic Google on occasion. Company Owners and Managers have to keep a watchful eye on employees to make sure that they stay off of the Social Networks and actually get work done. It's no wander that companies are focusing on this market. People gather online and visit with their friends, talk to people in their interest groups, and find out what is going on. Profiles are being created to market services and events. The best part about the Social Medium is that it doesn't cost anything to gain access to this information and share thoughts and ideas with people that want to see them. This is hugely important as part of an marketing campaign. Coca-Cola, Disney, MTV and even Krispy Kreme donuts use facebook to build excitement about their products. You should too!
What do we consider when formulating an SMO plan?
- Gender
- Age Group
- Geographic Location
- Can we target a certain group of people?
- Does my profile have all of the correct information?