Additional Backyard Services

An always important consideration for any marketing agenda, SEO will always play a role in a company’s overall growth. Although the days of keyword counting, meta keyword importance, overall link totals etc. are over, understanding how websites achieve first page rank remains incredibly important. Identifying organic SEO opportunities, knowing upcoming search engine algorithm updates, important search terms to target are just a few of the elements we provide with organic SEO.

With so many moving parts to your overall online presence, you’ll most definitely need usage of our web development team from time to time. Whether it’s launching a PPC landing page,  creating new pages on your website, creating dynamic content or taking care of your hosting setup, we’ve got your back.

A powerful and robust marketing tool created by Ink Refuge’s own Inkly Marketing, the Mobile Scratcher combines traditional coupons with a scratch-and-win based platform. With an option of requesting a phone and/or email for use of the scratcher, you can influence customers to sign up for an Email Blast or text message blast. The number of prizes and what they consist of is all up to you! You will not only have free access to the Mobile Scratcher, but you will also have one of our strategists work with you on improving your success.

One of the key factors in improving local search visibility, citation building is an ongoing service we provide for all Backyard Local customers. We conduct and execute citation prospecting, listing consistency, major listing partnerships and reporting each and every month.

Another important consideration is PPC. During our search term research sessions, our strategists always have an eye out for paid search opportunities. Ad creation, budget management, competitor research, landing page creation, quality score improvement, and Google Adwords team assistance are all things we’ll provide with PPC.

In terms of advertising, video production has always been important. TV, internet, phone and iPads all have video advertising before the start of most video based content. Our experience with large production commercials as well as small crew low budget projects has expanded the options we have for any small to large business. At some point, video will be needed with any marketing campaign.

iStock will not always come to the rescue when high quality images are needed. Our in house photographers can provide this service for use on the website, print materials, map listings, social media etc. Each Backyard Local customer is entitled to a one time only photoshoot within a specific mile radius of our offices. Additional photoshoots for Backyard Local clients are available at discount. Please contact (714) 716-4718 for more information.

There are two kinds of competitors in our book, actual direct competitors and websites who are ranking where we’re trying to rank. We consider both kinds. We’ve created tools to aid us put together the most possible accurate competitor numbers to help us get a step ahead. Basic analytic data, PPC budgets, PPC ads, backlinks, targeted search terms and social media success are all areas we report back to you on.

Email blasts, when done correctly, can also be an important tool for your marketing agenda. We’ll help properly grow your email list, create a custom responsive design that matches your branding, make updates before blasts, report back on opens, clicks, bounces, and more.

Graphic design is an extremely important component to a business’s overall look and branding. The design can convey a lot of information to the customer within seconds so it’s important to have a method to the madness. Our design team has years of experience in a multitude of industries creating the right look and feel for each of our customers.