How it Works

Why-Smarty

Ready Your Web Presence

Preparing your website and outside sources for local search is not only extremely important from the onset, it’s also a crucial portion of your ongoing local search performance. It’s very easy to incorrectly present your business’s category information across the web. This can lead to search engines misunderstanding your business resulting in poor local search results.
 

Smarty-Mission

Build Citations & Trust

Citations can be considered “mentions“ of your business. By building these citations from trusted sources, it will help search engines like Google trust your business. For Google and other local search engines, it’s all about the user doing the search. If Google does not trust your business, you will simply have a hard time outranking competitors.
 

Earn Reviews & Engage

Another extremely important portion of your local search ranking efforts are reviews. Not only the number of positive reviews, but overall reviews. Creating incentives for customers to leave reviews is the main key. Beyond that is engaging with those customers whether it's a good review or bad. Luckily for you, most businesses leave review success up to chance giving us the opportunity to fully take advantage of those opportunities.
 

Our Local Search Process

Our process is broken down into 5 simple steps.

  • 1
    Assess the Situation
  • 2
    Ready Your Web Presence
  • 3
    Building Citations and Trust
  • 4
    Get Reviews and Engage
  • 5
    Reporting
Before getting started, it’s important to understand where your website and online presence stands. This helps us identify the major issues and solve them first and foremost. Google spokesperson Matt Cutts, says Google changes its algorithm more than once a day. This makes keeping your ear to the ground on Google’s updates that much more important. It simply has to be an ongoing consideration to obtain success.
 
Now that we understand your business’s online presence most problematic areas, it’s now onto correcting and updating them. This starts within your main website first. Once completed we move into outside sources across the web.

 
Now that we’ve established the inconsistencies and lack of appearance on citation sites, it’s now time to build them correctly. Finding the most relevant and impactful sources is the next big key.  We identify these sources by using a combination of well documented Google trusted sources, highly ranked competitors and ranking research.
 
There are several ways to incentivize customers to leave your business a review. It’s just a matter of finding out what works best for your particular business. Not only do we help identify these incentives, we also help with the overall design of the project. 
Most business owners do not have the time to reply to customer reviews, that’s where we come in. Monitoring reviews on a regular and ongoing basis will most definitely aid your business’s perception online. Every business will get a negative review from time to time. What’s important is that the negative reviews are replied to and give explanation. This will help the perception of customers who notice that negative review.
 
After each month we prepare a report informing you on the work conducted, citations built, analytic data, statistical insights, Google algorithm updates and reviews activity. Knowing where our monthly campaign is excelling and underachieving, will help us identify the most important areas of focus for the following month’s plan.
 

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Marketing Advanced Research

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Analytics Data Statistics

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